What is Google Search Console & Why Your Business Needs It
Discover how Google Search Console acts as your free business intelligence tool, revealing exactly how customers find you online and alerting you to website issues before they cost you sales. This beginner-friendly guide explains why every small business needs this powerful (and free) Google tool to understand their online presence, track what's working, and make smarter marketing decisions - no technical expertise required.
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What can it actually do for your business?
1. See what people are searching for when they find you
Ever wonder what words people type into Google before they land on your website? Search Console tells you exactly that. You might discover that customers are searching for services you offer but didn't realise were popular. This insight alone can help you understand what your customers really want.
Think of it as a direct line to Google
Imagine if Google could send you a message saying "Hey, someone searched for 'best coffee shop near me' and we showed them your website!" or "Just so you know, your website has a problem that's stopping customers from finding you."
That's exactly what Google Search Console does. It's a free tool from Google that shows you how people find your business online and helps you fix problems before they cost you customers.
The bottom line:
Google Search Console won't magically bring you more customers, but it gives you the information you need to make smarter decisions about your online presence. It's like turning on the lights in a dark room - suddenly you can see what's working, what's not, and where you should focus your energy.
Best of all? It's completely free and takes about 10 minutes to set up.
If you're still scratching your head and need some help, than drop me an email ellie@justthrivemarketing.com
2. Catch problems before they hurt your business
If your website has an issue - maybe a page isn't loading properly or Google can't read your site - Search Console will alert you. Think of it like a smoke detector for your website. You'd want to know about a problem before potential customers encounter it, right?
3. Understand which pages are working (and which aren't)
You can see which pages on your website are getting clicked on from Google searches and which ones are being ignored. This helps you figure out what content resonates with your audience and what might need improvement.
4. Track your progress
As you make changes to your website or create new content, Search Console shows you if more people are finding you. It's like having a scoreboard that tells you if your efforts are paying off.
Do you really need it?
Here's a simple test: Do you want customers to find you through Google? If yes, then absolutely.
Even if you're not tech-savvy, just having Search Console set up means Google can notify you about critical issues. And when you're ready to dig deeper, all that valuable information is waiting for you.