Building an Online Presence: A Guide for Women Entrepreneurs

Step 1: Create That Business Plan

Before anything else, let’s get clear on the big picture:

✅ Who is your target audience? Who are you serving, and what do they need?

✅ How does your product or service benefit them? What problem are you solving?

✅ What makes you unique? Define your USP (Unique Selling Proposition) so you stand out.

✅ Who are your competitors? Learn from them, but don’t copy—find what makes YOU different.

✅ What’s your pricing strategy? Research the market and choose a model that’s profitable.

✅ Set SMART goals: Specific, Measurable, Achievable, Relevant, Time-bound goals will keep you on track.

Pro Tip: Writing this down isn’t just busy work, it’s the blueprint that will guide your entire brand strategy.

Once you’ve nailed this, now the real fun begins.

So, you’ve got a brilliant business idea, amazing!

But before you dive headfirst into the exciting world of branding, social media, and website building, let’s get the foundation right. Because a solid business isn’t built on vibes alone, it’s built on strategy.

Step 2: Secure Your Digital Presence

🔹 Choose Your Business Name

Your business name should reflect your brand, values, and vision. But finding the perfect one isn’t always easy.

✨ Brainstorm a big list, just let the ideas flow!

✨ Share it with friends, family, or even your target audience for feedback.

✨ Need inspiration? ChatGPT can generate ideas based on your keywords!

🛑 Before you get attached, check if the domain and social media handles are available!

🔹 Register Your Domain & Social Media Handles

This is a must-do ASAP before someone else grabs them. Even if you’re not launching your website yet, secure your domain name now.

Pro tip: If your perfect business name is taken, try adding words like "official," "co," or "UK" to the handle.

Step 3: Set Up a Professional Email Address

Using yourbusiness@gmail.com might work in the early days, but a branded email instantly boosts your credibility.

Best options:

✅ Google Workspace – £4.60/month

✅ Zoho Mail – From £0.80/month

✅ Your website hosting plan – Some include a free business email

A professional email builds trust and makes you look legit from day one.

Step 4: Build Your Website – Your Digital Storefront

You don’t need a fancy, overcomplicated site, just a clean, mobile-friendly website that does the job.

Must-have pages:

✔️ Home – Who you are & what you offer

✔️ Services/Products – What you do & why people need it

✔️ About – Your story, values, and expertise

✔️ Contact – Make it easy for people to reach you

SEO Basics to Get Found Online:

🔹 Use relevant keywords in your website copy

🔹 Complete meta titles & descriptions for each page

🔹 Include clear calls to action (Book a Call, Get a Quote, Buy Now)

Need help? Just Thrive Marketing can build a website that attracts clients (without the headache).

Step 5: Create Content That Connects

A big mistake new business owners make? Only posting about their products/services. Your audience doesn’t just want to be sold to, they want value.

The 80/20 Rule:

✅ 80% of your content should educate, inspire, and engage your audience.

✅ 20% can be promotional, but make it compelling!

What type of content works?

✅ Educational posts (teach them something useful)

✅ Behind-the-scenes (show the human side of your business)

✅ Client testimonials (build trust)

✅ Engaging stories (why you started, lessons you’ve learned)

Engagement Matters

Creating content is half the battle, you also need to interact with your audience.

💬 Respond to DMs quickly (within 24 hours is ideal).

💬 Engage with other businesses in your niche.

💬 Comment on posts/videos to build visibility.

Step 6: Network & Collaborate

You don’t have to do this alone. Some of the best business opportunities come from networking & collaborations.

🤝 Join online communities in your industry

📢 Guest blog or speak on podcasts to build authority

🏢 Join your local Chamber of Commerce for in-person networking

🎤 Engage in conversations that put your business in front of the right people

Word-of-mouth is POWERFUL, so put yourself out there! I know this can be hard for some people and believe me I really struggle to make small talk, but sometimes putting on a persona can help with this.

Step 7: Stay Consistent & Be Patient

Let’s be real, you’re not going to go viral overnight. (And if you do, tell me your secret!)

Growing a brand takes time, effort, and consistency.

🔹 Post regularly. (Even if it’s just 2-3 times a week.)

🔹 Stay true to your brand. (Don’t hop on every trend if it doesn’t align.)

🔹 Keep going. (Even when engagement is slow, momentum builds over time!)

Success doesn’t happen in a day, but every small step adds up.

Need Help Growing Your Brand Online?

Feeling overwhelmed? You don’t have to figure it all out alone!

At Just Thrive Marketing, I help women entrepreneurs like you:

✨ Build a brand that stands out

✨ Design a website that converts

✨ Create content that attracts customers

✨ Grow your social media presence

✨ Get found on Google with SEO

Let’s chat! Click on the link below and drop me a message, I would love to help!